Estimates of digital sales do not include subscription services such as Comixology Unlimited. Sources for the data used to compile this report come from NPD BookScan, ComicHub, a point of sales platform for comics periodicals used by about 100 stores, figures from newsstand sales, and crowdfunding channels such as Kickstarter, which reported that comics funding in 2020 had grown 20%. Sales data for these estimates were calculated based on full retail prices without discounts. Comichron CEO John Jackson Miller said, "The fact that new comics sales were down by only 20% suggests that retailers did well with what they were able to get." Despite high demand for comics early in the year, comics periodical sales were disrupted by the seven-week shutdown of Diamond Comics Distributors, the comics shop market’s principal distributor, and by subsequent production cutbacks by comics periodical publishers.Īlthough comics shops sales were down, independent bookstores and comics shops were helped by strong consumer demand, support from their communities, local government support and grants from the Book Industry Charitable Foundation (Binc).
Sales of children’s and young adult graphic novels by mass market and online retailers fueled sales growth in the early stages of the pandemic and as the shutdowns continued, streaming anime drove manga sales to new highs, the report said. By format, 2020 graphic novel sales (book format comics) were $835 million comics periodical sales (traditional comic books) were $285 million and digital comics sales were about $160 million.Īccording to the ICv2/Comichron report, sales in the bookstore channel (which includes physical stores and online retailers) increased “dramatically” over comics shop market share digital sales were “turbocharged,” and the popularity of graphic novels (or book format comics) over periodical comics also continued to grow. 2020 sales of graphic novels via the bookstore channel were $645 million, while comics shops sold about $440 million, and digital downloads were about $160 million.
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